In this episode, host Ryan Kleber pulls back the curtain on the union’s massive digital transformation. Joining him is Hennessy Wine, the Account and Social Media Manager from SuBo, the creative powerhouse behind Local 502’s online presence. From the complete website gut-and-remodel to the viral success of short-form reels, Hennessy explains why a strong digital footprint is no longer just a luxury. It’s the frontline of union survival.
You’ll get an inside look at how Local 502 is using technology to bridge the gap between leadership and membership, ensuring that everyone stays informed, engaged, and proud of their trade.
🔍 What You’ll Learn in This Episode:
✅ The Digital Shift: Why 64% of workers under 35 find their careers on social media and how Local 502 is meeting them there
✅ Website Gut & Remodel: How the new user-friendly site improved everything from paying dues to accessing training schedules
✅ The Power of the Reel: Why short-form video now dominates 76% of social media consumption and how it’s boosting recruitment
✅ Organic Growth by the Numbers: A deep dive into Local 502’s 5,000+ new followers and millions of digital impressions
✅ Transparency Through Tech: How podcasts and digital updates are replacing “hearsay and rumors” with facts directly from the source
✅ The Agency Advantage: Why a specialized team like SUBO is more cost-effective than a traditional in-house hire
✅ Future Tech: Upcoming launches on Spotify, Apple Podcasts, and the potential for “reality-style” job site footage
About the Guest: Hennessy Wine
Hennessy Wine is the Account and Social Media Manager for SUBO, a Louisville-based marketing agency specializing in digital brand cohesion and strategic storytelling. Since joining the team in 2022, Hennessy has become the digital architect for UA Local 502, managing everything from high-level website design to the day-to-day engagement on Facebook and Instagram. Born and raised in Louisville, she brings a local passion to her work, helping trades-based organizations translate their “boots-on-the-ground” value into a modern, digital language that resonates with the next generation of apprentices.
Why This Episode Matters:
This isn’t just a marketing talk. It’s about awareness and the future of the trade. If the public doesn’t see the value of the union online, the union loses its visibility to competitors. This episode explains how Local 502 is “meeting members where they are” (on their phones) to protect the long-term strength of the local.
📬 Got a Question for Hennessy or Ryan?
What do you want to see more of on our social media? Let us know in the comments or send us an email—we’re building our digital future based on your feedback.